The Wide Lens
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The Wide Lens by Ron Adner
How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail? The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners--some visible, some hidden--deliver on their promises, too.Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin's failed run-flat tires to Apple's path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.
Ron Adner, the author of The Wide Lens: What Successful Innovators See that Others Miss, is an award-winning professor of strategy and entrepreneurship at the Tuck School of Business at Dartmouth College. He is a speaker and advisor to companies around the world and founder of the Strategy Insight Group.
| SKU | Unavailable |
| ISBN 13 | 9781591846291 |
| ISBN 10 | 1591846293 |
| Title | The Wide Lens |
| Author | Ron Adner |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2013-06-25 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |