Win
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Win
Summary
An unprecendented examination of the art of communication and how it affects all areas of human endeavour.
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Win by Frank Luntz
For most of the great innovators of our time, winning may have been the result of their efforts, but it rarely features in the messages they communicate to the rest of the world. Rather, they tend to focus on how their product or service can make life easier or better. Paradoxically, of course, it is precisely these communication skills that pave the way for the 'winners' of the contemporary world. Top pollster and bestselling author Frank Luntz here examines just how they do it, giving his readers all the communication know-how they need to be true winners.Frank Luntz is one of the most well-known communicators in the United States today. With corporate and public relations clients in the United States and internationally, he has developed, supervised, and conducted over a thousand surveys and focus groups. Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds have all hired him to create campaigns. When it comes to understanding American voters, media outlets turn to Dr. Luntz first. During the 2002 election cycle, his recurrent pieces on MSNBC/CNBC received an Emmy.
He can be seen 1-3 times each week on Fox, where he is a regular. Dr. Luntz is a resident of Alexandria, Virginia.
| SKU | Unavailable |
| ISBN 13 | 9781401323998 |
| ISBN 10 | 1401323995 |
| Title | Win |
| Author | Frank Luntz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Hyperion |
| Year published | 2011-03-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |