Winning at New Products, 5th Edition by Robert Cooper
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
| SKU | Unavailable |
| ISBN 13 | 9780465093328 |
| ISBN 10 | 0465093329 |
| Title | Winning at New Products, 5th Edition |
| Author | Robert Cooper |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Basic Books |
| Year published | 2017-09-28 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |