Winning in the Indian Market by Rama Bijapurkar
Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals. She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India.
Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer behavior. Acclaimed and sought-after for her unique 360- insight on consumers and her out-of-the-box thinking on new products and new business models for emerging markets, she is the consultant of choice for an impressive list of companies, ranging from established Fortune 500 corporations to interesting Indian start-ups. She serves as an independent director on the boards of some of India's leading companies and is Visiting Faculty at the Indian Institute of Management, Ahmedabad. Her rich and varied experience of three decades in business strategy, consulting and market research includes employment with McKinsey & Company, MARG Marketing and Research Group and full time consulting with Hindustan Lever Ltd.
| SKU | Unavailable |
| ISBN 13 | 9780470821992 |
| ISBN 10 | 047082199X |
| Title | Winning in the Indian Market |
| Author | Rama Bijapurkar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2007-11-30 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |