Winning in Your Own Way by Robert Bean
A practical guide to strategic brand development, based on the personal experience of a leading practitioner. It de-bunks the mystery around how Brands are created, changed, managed and mis-managed.
The author is a well-known figure in the advertising world. Having worked in a senior position for a number of major agencies, he set up and ran his own agency for several years, before selling out and setting up his present consulting firm, Northstar Partners. His career spans over 30 years working for blue-chip clients such as BMW, lastminute.com, The Body Shop, the Liberal Democrats and Honda.
| SKU | Unavailable |
| ISBN 13 | 9781852526276 |
| ISBN 10 | 1852526270 |
| Title | Winning in Your Own Way |
| Author | Robert Bean |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Management Books 2000 Ltd |
| Year published | 2009-09-23 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |