Winning Portfolios for Graphic Designers by Cath Caldwell

Winning Portfolios for Graphic Designers by Cath Caldwell

Preparing a smart, attention-catching portfolio is every art student's first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. Some of the author's many suggested do's include--

Start with color and impact.

Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches.

Evaluate the sequence of each example so that your portfolio tells a story

Just a few of the don'ts include--

Don't put too many samples of your work in the portfolio. Choose quality over quantity

Don't neglect to include samples that demonstrate skill with typography

The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.

Cath Caldwell is a senior lecturer at Central Saint Martins, University of the Arts, London, where she teaches the BA (Hons) Graphic Design course. She has worked as a graphic designer for the Observer Magazine in London, Conde Nast Traveler in New York, British Elle, and Elle Decoration in the United Kingdom. She now owns and maintains her own design firm.

SKU	Unavailable
ISBN 13	9780764145056
ISBN 10	0764145053
Title	Winning Portfolios for Graphic Designers
Author	Cath Caldwell
Condition	Unavailable
Binding Type	Paperback
Publisher	B.E.S. Publishing
Year published	2010-09-01
Number of pages	144
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.