Winning Ways by James Pilditch

Winning Ways by James Pilditch

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Summary

What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.

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Winning Ways by James Pilditch

How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers? This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.
SKU Unavailable
ISBN 13 9781852520427
ISBN 10 1852520426
Title Winning Ways
Author James Pilditch
Condition Unavailable
Binding Type Paperback
Publisher Management Books 2000 Ltd
Year published 1989-10-19
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.