Wonder Boys by Michael Chabon
'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick. Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of "Entrepreneurship for Everyone" bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: the theories and tools of creative thinking; market research; intellectual property protection; and, relevant economics. If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
Chabon, Michael: - Michael Chabon is the author of Wonder Boys, which won universal critical acclaim and was made into a feature film starring Michael Douglas. Entertainment Weekly included his latest, The Amazing Adventures of Kavalier and Clay, on its list of the best books of 2000. Both are available from Brilliance Audio. He received his B.A. from The University of Pittsburgh and his M.F.A. from the University of California at Irvine. He lives with his wife and two children in California.
| SKU | Unavailable |
| ISBN 13 | 9781857023152 |
| ISBN 10 | 1857023153 |
| Title | Wonder Boys |
| Author | Michael Chabon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers |
| Year published | 1995-04-17 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |