Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called Damn, I Wish I'd Thought of That! (http: //damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http: //damniwish.com) -- Book: Word of Mouth Marketing (http: //wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http: //wordofmouth.org) -- SocialMedia.org: For Big Brands (http: //socialmedia.o
| SKU | Unavailable |
| ISBN 13 | 9781419593338 |
| ISBN 10 | 1419593331 |
| Title | Word of Mouth Marketing |
| Author | Andy Sernovitz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kaplan AEC Education |
| Year published | 2006-11-01 |
| Number of pages | 184 |
| Prizes | Commended for Axiom Business Book Awards (Advertising/Marketing) 2008 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |