Word-of-mouth Marketing by Jerry R Wilson
An examination of the phenomenon of word-of-mouth marketing, which explains how new marketing tools allow satisfied customers to sell companies' products or services for them. The guide contains tips and anecdotes on how to get clients talking enthusiastically about any business.| SKU | Unavailable |
| ISBN 13 | 9780471008583 |
| ISBN 10 | 0471008583 |
| Title | Word-of-mouth Marketing |
| Author | Jerry R Wilson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-01-26 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |