Word-of-mouth Marketing by Jerry R Wilson
Utilizing a systematic marketing programme which uses satisfied customers to sell products by word-of-mouth, this guide explains how to limit the damage of negative publicity, how to launch a new product or service, and how to mount a marketing blitz using only word-of-mouth.| SKU | Unavailable |
| ISBN 13 | 9780471524953 |
| ISBN 10 | 0471524956 |
| Title | Word-of-mouth Marketing |
| Author | Jerry R Wilson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1991-01-16 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |