Words That Work by Frank Luntz
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.Frank Luntz is one of the most well-known communicators in the United States today. With corporate and public relations clients in the United States and internationally, he has developed, supervised, and conducted over a thousand surveys and focus groups. Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds have all hired him to create campaigns. When it comes to understanding American voters, media outlets turn to Dr. Luntz first. During the 2002 election cycle, his recurrent pieces on MSNBC/CNBC received an Emmy.
He can be seen 1-3 times each week on Fox, where he is a regular. Dr. Luntz is a resident of Alexandria, Virginia.
| SKU | Unavailable |
| ISBN 13 | 9781401309299 |
| ISBN 10 | 1401309291 |
| Title | Words That Work |
| Author | Frank Luntz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hyperion |
| Year published | 2008-09-02 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |