World Class Communication by Virgil Scudder
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public.VIRGIL SCUDDER, president of Virgil Scudder & Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as “the dean of media trainers,” he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, “In the C-Suite,” which appears in each issue of The Public Relations Strategist.
KEN SCUDDER is a writer and communication trainer and consultant. He cofounded Virgil Scudder & Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe.
| SKU | Unavailable |
| ISBN 13 | 9781118230053 |
| ISBN 10 | 1118230051 |
| Title | World Class Communication |
| Author | Virgil Scudder |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-10-19 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |