A World Gone Social: How Companies Must Adapt to Survive
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A World Gone Social: How Companies Must Adapt to Survive by Mark Babbitt
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century social organization.
TED COIN' is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. He is cofounder of Switch and Shift, a blog focused on leadership, culture, and change. MARK BABBITT is CEO and founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career."
| SKU | Unavailable |
| ISBN 13 | 9780814433263 |
| ISBN 10 | 081443326X |
| Title | A World Gone Social: How Companies Must Adapt to Survive |
| Author | Mark Babbitt |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2014-09-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |