Writers on Strategy and Strategic Management by J I Moore

Writers on Strategy and Strategic Management by J I Moore

Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.

Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.

SKU	Unavailable
ISBN 13	9780140284447
ISBN 10	0140284443
Title	Writers on Strategy and Strategic Management
Author	J I Moore
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Books Ltd
Year published	2001-04-05
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.