Writing White Papers by Michael A Stelzner
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
Stelzner, Michael A.: - Michael A. Stelzner is the founder of SocialMediaExaminer.com -- a popular online magazine that helps businesses answer social media questions with useful how-to articles, in-depth case studies, expert interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.
| SKU | Unavailable |
| ISBN 13 | 9780977716937 |
| ISBN 10 | 0977716937 |
| Title | Writing White Papers |
| Author | Michael A Stelzner |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Whitepapersource Publishing |
| Year published | 2006-10-01 |
| Number of pages | 199 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |