The Wrong Stuff by Bill Lee
Praise for the Second Edition of The Public Relations Writer's Handbook
Essential for any PR professional. Well written and easy to understand.
--Richard Edelman, president and CEO, Edelman Public Relations Worldwide
Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both.
--Jon Iwata, senior vice president, Communications, IBM
Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider.
--Andy Polansky, president, Weber Shandwick Worldwide
This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It's a must-read for anyone serious about a successful career in public relations.
--Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.
This book offers no-nonsense, straight-ahead advice on how to compete and win in today's digital world of public relations.
--Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California
| SKU | Unavailable |
| ISBN 13 | 9780670767243 |
| ISBN 10 | 0670767247 |
| Title | The Wrong Stuff |
| Author | Bill Lee |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Viking Books |
| Year published | 1984-07-26 |
| Number of pages | 242 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |