XXX by Joshua Berger

XXX by Joshua Berger

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Summary

Sex sells, but for graphic designers the challenge is to incorporate sexuality into their work in ways that are classy rather than coarse. This volume shows how top graphic designers have made use of sex appeal to create attention-grabbing and high-quality artistic work.

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XXX by Joshua Berger

Sex sells. It's one of the oldest and most effective tricks in the book. The challenge for graphic designers, however, is to incorporate sexuality into their work in ways that are classy rather than coarse, sensual rather than smutty, provocative rather than pornographic. This volume shows how top graphic designers have made use of sex appeal to create attention-grabbing and high-quality artistic work. Covering every medium, from print to the Web, the book showcases images that incorporate sex in ways that range from subtle and clever to shocking. Some images hint at the act of sex itself; some exude romantic or erotic overtones; others flirt with humorous stereotypes. Taken together, this collection reinforces the ideas that with skill and finesse, sex can play a powerful and positive role in the creation of compelling graphic designs.
Joshua Berger is a founding partner of Plazm Media, an award-winning design and communications agency based in Portland, Oregon. Plazm's projects include the relaunch of swimwear giant Jantzen and the global advertising campaign for Star Wars, Episode II: Attack of the Clones.
SKU Unavailable
ISBN 13 9781564969477
ISBN 10 1564969479
Title XXX
Author Joshua Berger
Condition Unavailable
Binding Type Hardback
Publisher Quarto Publishing Group USA Inc
Year published 2003-05-01
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.