You are a Brand! by Catherine Kaputa
A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.
Self-branding is not optional in today's insecure world of commerceAn excellent and welcome edition to the all-too-small library on the subjectA Tom Peters, author of Re-imagine!
Catherine Kaputa is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New YorkA" campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com
| SKU | Unavailable |
| ISBN 13 | 9781857885453 |
| ISBN 10 | 1857885457 |
| Title | You are a Brand! |
| Author | Catherine Kaputa |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hodder & Stoughton General Division |
| Year published | 2010-06-11 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |