You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or Business to Promote by Raleigh Pinskey

You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or Business to Promote by Raleigh Pinskey

All business and organizations-- large or small-- need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity-- from launching campaigns to handling interviews. from free PR to the dos and don'ts of visual materials.

More than just a step-by-step guide, You Can Hype Anythingprovides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, this insider's guide to the publicity game is a must for everyone with a business, talent, event or product to promote. and sell!

Pinskey, Raleigh: - Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous.

Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. She's also worked with musicians such as Sting, Paul McCartney and Wings, David Bowie, Blondie, KISS and Herbie Mann, as well as fitness guru Callen Pinkney's Callenetics, Chicken Soup for the Soul authors Jack Canfield and Mark Victor Hansen, and The Bronx Zoo's A Great Snake Named Jake.

She is the author of the internationally successful You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business, or Talent to Promote (Citadel Press); Talk Your Way Onto Talk Shows; The Zen of Hype: An Insider's Guide to the Publicity Game, an eight-cassette public relations home study course; The Musician's Guide to the Zen of Hype, four cassettes and a twenty-one-page booklet with media releases; and Soul Candy: Sayings that Nourish the Body, Mind and Spirit (all available from RRP Publishing).

An internationally known professional lecturer, Raleigh speaks on the topic Promote & Prosper: Visibility Marketing Secrets That Grow Your Business. She's taught at UCLA's Extension School of Journalism and Public Relations and is a member of the National Speakers Association.

Raleigh walks her talk. She's a frequent guest on radio and TV and contributes to consumer magazines and business journals. She's the visibility marketing columnist for International Business Woman magazine, host of a weekly radio show, a guest expert for Entrepreneur Magazine's World Wide Web Online marketing programming, and a guest host for the America OnLine Lunch programming.

SKU	Unavailable
ISBN 13	9780806516301
ISBN 10	0806516305
Title	You Can Hype Anything: Creative Tactics and Advice for Anyone with a Product or Business to Promote
Author	Raleigh Pinskey
Condition	Unavailable
Binding Type	Paperback
Publisher	Kensington Publishing
Year published	1995-03-19
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.