You, Inc by Harry Beckwith
In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.In YOU, INC.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
Before her first bout with breast cancer, Christine Clifford had definitely cracked the glass ceiling. At the age of forty, she was senior vice president for SPAR Marketing Services, an international information and merchandising services firm in Minneapolis, Minnesota. Christine is currently president and chief executive office of The Cancer Club(R), a company designed to market humorous and helpful products for people who have cancer. She speaks to organizations worldwide about finding humor and getting through life's adversities. She lives with her husband, Dan, in Bonita Springs, Florida and Minneapolis, Minnesota where she is a loving Grammy to two grandchildren.
| SKU | Unavailable |
| ISBN 13 | 9780446695817 |
| ISBN 10 | 0446695815 |
| Title | You, Inc |
| Author | Harry Beckwith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown & Company |
| Year published | 2011-10-27 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |