Your Attention Please by Paul B Brown

Your Attention Please by Paul B Brown

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Summary

A large number of the hundreds of thousands of professionals who communicate for a living are struggling with something they're writing. This guide shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare and marketshare.

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Your Attention Please by Paul B Brown

A large number of the hundreds of thousands of professionals who communicate for a living are struggling with something they're writing. This guide shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare and marketshare.
Paul B. Brown (Boston, MA) writes the "What's Offline" and the "Off-The-Shelf" columns for The New York Times. A former writer and editor for Business Week, Financial World, Forbes and Inc., Alison Davis (Glen Rock, NJ) is the co-founder and CEO of Davis & Company, a leader in employee communication consulting.
SKU Unavailable
ISBN 13 9781593376871
ISBN 10 1593376871
Title Your Attention Please
Author Paul B Brown
Condition Unavailable
Binding Type Paperback
Publisher Adams Media Corporation
Year published 2006-08-28
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.