Your Customers Want Your Products to Be Green
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Your Customers Want Your Products to Be Green by Jacobine J Das Gupta - Mannak M Sc
Do you ask yourself how to create successful sustainability strategies? How to develop CSR strategies that make societal impact and business sense? Do you wish to embed CSR? Attract Generation Y employees? Cooperate with NGOs? Probably you are interested in how sustainability frontrunners do. 'Your customers want your products to be green' comes up with company best practices of European sustainability frontrunners. The book contains case studies of multinationals such as Ericsson, Shell, Rabobank, DSM, Philips, Danone and Veolia Environnement. This book is indispensable for managers who which to understand the key drivers for a CSR policy and its impact. It unveils insights how to use CSR as a means for creating societal impact and unlocking new business opportunities.
Jacobine J. Das Gupta-Mannak is a graduated engineer from the Delft University of Technology in The Netherlands (Industrial Design Engineering). Built on her experiences in innovation, marketing, sales and consultancy, and passionate about CSR, Jacobine Das Gupta has carried out an independant study among European Sustainability frontrunners about their 'best practices'.
| SKU | Unavailable |
| ISBN 13 | 9789081743303 |
| ISBN 10 | 9081743309 |
| Title | Your Customers Want Your Products to Be Green |
| Author | Jacobine J Das Gupta - Mannak M Sc |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Das Gupta - Mannak |
| Year published | 2011-07-26 |
| Number of pages | 158 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |