YouTubers by Chris Stokel-Walker
Jake Paul, KSI and PewDiePie influence the views, lives and purchases of millions of fans. And their power is growing. Two billion people worldwide watch YouTube.Yet despite their reach, YouTubers remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?
Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, among them agents, managers and influencers themselves.
He charts YouTube's rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centers and whether they will eat normal TV.
If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you need this book.
No one understands the intricacies of YouTube like Chris Stokel-Walker
- Taylor Lorenz, The Atlantic
For anyone trying to understand the bonkers world of YouTube, this is essential reading.
- Sam Parker, Esquire
It is smart, sweeping, and significant.
- Simon Clark, YouTuber
It's both absorbing and highly illuminating.
– Caroline Sanderson, The Bookseller
Brilliant, witty and extraordinary... a must-read book for anyone who wants to truly understand the future of media
- Hussein Kesvani, MEL Magazine
Chris Stokel-Walker is a British journalist whose work has appeared in WIRED, The Economist, and Newsweek, among other publications. He is well-known for breaking important YouTube news and frequently covers the site for television, radio, and podcasts. He's traveled all over the world for YouTubers, attending YouTube events and chatting with behind-the-scenes producers and power brokers like KSI, Hank and John Green, Emma Blackery, and many more.
| SKU | Unavailable |
| ISBN 13 | 9781912454211 |
| ISBN 10 | 1912454211 |
| Title | YouTubers |
| Author | Chris Stokel-Walker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Canbury Press |
| Year published | 2019-05-02 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |