The Yugo by Jason Vuic
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it the worst car of the millennium. And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand good communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo.at the bottom.
Vuic, Jason: - Jason Vuic is the author of The Yucks: Two Years in Tampa with the Losingest Team in NFL History; The Yugo: The Rise and Fall of the Worst Car in History; and The Sarajevo Olympics: A History of the 1984 Winter Games. A lifelong Buccaneer fan with degrees from Wake Forest University, the University of Richmond, and Indiana University, he grew up in Punta Gorda, Florida, and now lives in Fort Worth, Texas.
| SKU | Unavailable |
| ISBN 13 | 9780809098958 |
| ISBN 10 | 0809098954 |
| Title | The Yugo |
| Author | Jason Vuic |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hill & Wang Inc.,U.S. |
| Year published | 2011-03-01 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |