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Riding the Black Ship Aviad E. Raz

Riding the Black Ship By Aviad E. Raz

Riding the Black Ship by Aviad E. Raz


£16.00
New RRP £21.95
Condition - Very Good
Only 2 left

Summary

By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

Riding the Black Ship Summary

Riding the Black Ship: Japan and Tokyo Disneyland by Aviad E. Raz

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the company manual. By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning.

Riding the Black Ship Reviews

Raz's socio-anthropological study describes how a significant piece of American business, ideology, and fantasy has been remade in Japan. Raz challenges the popular idea of Tokyo Disneyland as being a cultural imperialism. Rather, he found that it has succeeded precisely because it has become Japanese while marketing itself as American...[A] fine ethnography. -- M. Y. Rynn * Choice *
Raz's study of Tokyo Disneyland (TDL) is a well-grounded case of domestication. The central question of the study is to examine how Walt Disney World, as a globalizing and imperialistic operation, has been reworked into the localized cultural networks of Japan This book is a strong case of glocalization, collapsing the global and local. -- Eric K. W. Ma * Journal of Communication *

About Aviad E. Raz

Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.

Additional information

GOR007104859
9780674768949
0674768949
Riding the Black Ship: Japan and Tokyo Disneyland by Aviad E. Raz
Used - Very Good
Paperback
Harvard University, Asia Center
19990501
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Riding the Black Ship