Riding the Black Ship: Japan and Tokyo Disneyland by Aviad E. Raz

Riding the Black Ship: Japan and Tokyo Disneyland by Aviad E. Raz

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By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

Description

Details

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.

Additional Information

Additional Information

SKU GOR007104859
Title Riding the Black Ship: Japan and Tokyo Disneyland
Author By (author) Aviad E. Raz
Condition VERYGOOD
Binding Type Paperback
Publisher Harvard University Press
Year Published 1999
Number of Pages 256
ISBN 10 0674768949
ISBN 13 9780674768949
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.
Additional Information

Additional Information

SKU GOR007104859
Title Riding the Black Ship: Japan and Tokyo Disneyland
Author By (author) Aviad E. Raz
Condition VERYGOOD
Binding Type Paperback
Publisher Harvard University Press
Year Published 1999
Number of Pages 256
ISBN 10 0674768949
ISBN 13 9780674768949
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.