Superbrands Annual: 2014 by Superbrands Ltd.

Superbrands Annual: 2014 by Superbrands Ltd.

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The Superbrands Annual highlights brands from a wide range of sectors that have become the strongest and most iconic in their field and explores how they succeeded in reaching the top.

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Description

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Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation, consults a survey of the British public and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.

Additional Information

Additional Information

SKU GOR005580290
Title Superbrands Annual: 2014
Author By (author) Superbrands Ltd.
Condition VERYGOOD
Binding Type Hardback
Publisher Superbrands (UK) Ltd
Year Published 2014
Number of Pages 200
ISBN 10 0956533477
ISBN 13 9780956533470
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

Superbrands aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores how these brands have succeeded in reaching the top and is part of a pioneering programme that was founded with the aim of paying tribute to the UK's strongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation, consults a survey of the British public and a panel of expert judges - the Expert Council, independently administered by The Centre for Brand Analysis - hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves.
Additional Information

Additional Information

SKU GOR005580290
Title Superbrands Annual: 2014
Author By (author) Superbrands Ltd.
Condition VERYGOOD
Binding Type Hardback
Publisher Superbrands (UK) Ltd
Year Published 2014
Number of Pages 200
ISBN 10 0956533477
ISBN 13 9780956533470
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.