Marketing Warfare by Al Ries
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Marketing Warfare
Summary
The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
Marketing Warfare Summary
About Al Ries
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
Table of Contents
The 2,500 Years of Warfare. The Principle of Force. The Superiority of the Defense. The Era of Competition. Where is the Battleground? The Strategic Square. Principles of Defense. Principles of Offense. Principles of Flanking. Principles of Guerilla. The Cola Wars. The Computer Wars. The Beer Wars. The Burger Wars. Strategy and Tactics. The Marketing General.
Additional information
CIN007052730XG
9780070527300
007052730X
Marketing Warfare by Al Ries
Used - Good
Hardback
McGraw-Hill Education - Europe
1985-11-30
216
N/A
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