Aimed at students of retailing, marketing and international business, this text moves from a definition of the subject to consider the models which have been developed to interpret it. It provides a firm theoretical basis upon which to understand international retailing practice and experience.
In recent years interest in international retailing has grown considerably as retailers' activities have become increasingly international. The first single-authored text to be published in this area of growing importance, International Retailing will be of particular value to students of retailing, marketing and international business.International Retailing moves from a definition of the subject to consider the models which have been developed to interpret it. The book provides students with a firm theoretical basis upon which to understand international retailing activity and illustrates it by reference to international retailing practice and experience.All aspects of retailing are covered from an international perspective and supported by a full range of international examples and cases. Self-contained illustrations of international retail experiences are used to focus the reader's attention on aspects of the international retail environment and the specific experiences of international retailers. Filled with examples from real businesses, discussion questions, topic summaries and cases, this text will be essential reading for all students of international retailing.
Nicholas Alexander is Marks & Spencer Professor of Retail Management at Bournemouth University. He was previously Senior Lecturer in Retailing at the University of Ulster, Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His research interests include the internationalization of retailing, retail payment systems and the development of retail structures. He has edited books on Retail Marketing, Retail Structure, Retail Employment, The Internationalisation of Retailing and Values and the Environment. His work has been presented at conferences, and has appeared in journals, in Australia, Europe and North America. He is an editor of The Service Industries Journal.
Table of Contents
Part I: Introduction: The Concept of International Retailing: 1. Introduction. 2. Defining International Activity. 3. International Retailers. Part II: Development of International Retailing: 4. National to International Retailing. 5. Multinationalisation to Globalisation. Part III: Theoretical Parameters: 6. Retail Internationalisation. 7. Motives for Internationalisation. Part IV: Determinants of International Expansion: 8. Expansion Patterns. 9. Public Policy. 10. Economy. 11. Society. 12. Culture. 13. Retail Structure. Part V: Operationalisation: 14. International Growth Strategies. 15. International Retail Marketing. Part VI: Conclusion.
International Retailing by Nicholas Alexander
Used - Very Good
John Wiley and Sons Ltd
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