"The only thing worse than slavishly following management theory is ignoring it completely" -The Economist
"If you are short of reading time and want to become ridiculously well-informed in a single sitting about any management fad for the last 15 years, this is the book for you" -Business Age
It's back! and better than ever.
New management ideas are springing up all the time, propagated by new gurus, adopted by consultancies, and promoted through hundreds of business books. But how do managers find time to read every new theory? How do they distinguish important ideas from pure sales hype?
They read one book instead of hundreds.
Key Management Ideas cuts through the padding and jargon to give concise summaries of the most important contemporary management ideas. It puts the ideas that changed the management world into the hands of those who need to implement them.
Stuart Crainer provides an educated and unbiased opinion of the worth of each concept and discusses the benefits and pitfalls of applying them.
New for this edition:
Stuart Crainer is an expert on business books and business schools. He is an experienced journalist and author whose previous titles include: FT Handbook of Management, The Future of Leadership and The Ultimate Business Library.