E-Marketing by Steve Shipside
Fast track route to mastering all aspects of e-marketingCovers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads
Examples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resourcesguide
ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making iteasy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
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Global Strategy
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Leadership Styles
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Managing Diversity
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FMCG Selling
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Recruiting and Retaining People
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Teamworking
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Operating Globally
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Sales Express
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E-Leaders
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Global Innovation
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The Learning Organization
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Branding
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Customer Relationships
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The Vision Thing
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Body Care
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Operations and Technology Express
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Technology Leaders
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Travel
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Managing Growth
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Enterprise Express
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Communication
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Working Globally
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Life and Work Express
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Global Leaders
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Flexible and Virtual Working
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Global HR
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Intellectual Capital
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People Express
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Global Training and Development
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Management Development
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Empowerment
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Finance Express
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Complexity and Paradox
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Global Finance
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Global Sales
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Implementing a Training and Development Strategy
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Training and Development
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Investment Appraisal
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Mergers and Acquisitions
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Leadership Express
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Future Proofing
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Sales Management
STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph
| SKU | Unavailable |
| ISBN 13 | 9781841121994 |
| ISBN 10 | 1841121991 |
| Title | E-Marketing |
| Author | Steve Shipside |
| Series | Express Exec |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2001-12-13 |
| Number of pages | 116 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |