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Research Methods for Leisure and Tourism A.J. Veal

Research Methods for Leisure and Tourism By A.J. Veal

Research Methods for Leisure and Tourism by A.J. Veal

Reviews:
£4.90
New RRP £36.99
Condition - Very Good
Only 2 left
Very Good

Summary

A guide to practical research in leisure and tourism. This book is aimed at students undertaking academic research and practicing managers using research as part of management or policy. It includes techniques, qualitative and quantitative methods, and the collection, analysis and use of primary and secondary data, and a chapter on report-writing.

Research Methods for Leisure and Tourism Summary

Research Methods for Leisure and Tourism: A Practical Guide by A.J. Veal

This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism.

Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer.

Table of Contents

1. Introduction: what, why and who?
2. Approaches to leisure and tourism research
3. Starting out - research plans and proposals
4. The range of research methods
5. Reviewing the literature
6. Secondary data: sources and analysis
7. Observation
8. Qualitative methods
9. Questionnaire surveys and questionnaire design
10. Sampling
11. Survey analysis
12. Statistical analysis
13. Preparing a research report

Additional information

GOR002453838
9780273682004
0273682008
Research Methods for Leisure and Tourism: A Practical Guide by A.J. Veal
A.J. Veal
Used - Very Good
Paperback
Pearson Education Limited
2006-01-19
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Research Methods for Leisure and Tourism