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The Advertising Effect: How to Change Behaviour Adam Ferrier (Chief Strategy Officer, CumminsRoss)

The Advertising Effect: How to Change Behaviour By Adam Ferrier (Chief Strategy Officer, CumminsRoss)

The Advertising Effect: How to Change Behaviour by Adam Ferrier (Chief Strategy Officer, CumminsRoss)


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Summary

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

The Advertising Effect: How to Change Behaviour Summary

The Advertising Effect: How to Change Behaviour by Adam Ferrier (Chief Strategy Officer, CumminsRoss)

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

About Adam Ferrier (Chief Strategy Officer, CumminsRoss)

Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.

Table of Contents

PART 1: WHICH BEHAVIOUR TO CHANGE?; PART 2: CHANGING THE BEHAVIOUR; PART 3: BE GOOD

Additional information

GOR009036555
9780195593921
0195593928
The Advertising Effect: How to Change Behaviour by Adam Ferrier (Chief Strategy Officer, CumminsRoss)
Used - Very Good
Paperback
Oxford University Press Australia
20140528
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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