Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.
Table of Contents
1: An Apple in every home
2: The origins of Apple
3: Building the Apple brand
4: Fallout at the top
5: Steve returns to Apple
6: Riding the Internet wave
7: Apple explores music
8: The invention of the iPhone
9: There's an app for that!
10: Apple takes on publishing
11: What makes Apple products so 'must-have'?
12: What does the future hold for Apple?
13: Design your own app for the App Store!
14: Do you have what it takes to work at Apple?
15: SWOT analysis
17: Further information
Big Business: Apple by Adam Sutherland
Used - Very Good
Hachette Children's Group
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