In the absence of public provision, many governments rely on the market to meet childcare demand. But who are the actors shaping this market? What work do they do to marketize care? And what does it mean for how childcare is provided? Based on an innovative theoretical framework and an in-depth study of the New Zealand childcare market, Gallagher examines the problematic growth of private, for-profit childcare. Opening the 'black box' of childcare markets to closer scrutiny, this book brings to light the complex political, social and economic dynamics behind childcare provisioning.