All of a sudden, poker is everywhere. Card rooms are bursting at the seams, home games are springing up in living rooms across the country, tournament coverage fills the television schedules...and of course online poker has opened up the game to millions. But, the simple fact is that most poker players understand very little of the subtleties of the game, and most of them lose money more often than not. The good news is that it only takes a little effort to play reasonably well and - if you're shrewd - you can easily turn a healthy profit. This book will show you how. No-limit Texas Hold'em is not only the most popular form of poker being played today, but also the fastest growing; yet there are few books on the subject for beginners and improvers. This book redresses the balance, providing a comprehensive tutorial in no-limit Hold'em, starting from square one. You will learn: the basics - rules, hand rankings, jargon and etiquette; principles of good play - when to bet, and when to get out; poker psychology - playing styles, table image, tells and bluffs; and the mathematics of poker - how to work the probabilities and odds. Plus, valuable hints and tips, including: strategy for online and face-to-face play; how to manage your money and maximise your return; and the truth about cheating. By the time you're done, you'll understand the game better, make more money and have more fun playing. We bet you.