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Business as Unusual By Anita Roddick

Business as Unusual
by Anita Roddick

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£13.99
This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.
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Business as Unusual Summary


Business as Unusual: The Journey of Anita Roddick and the Body Shop by Anita Roddick

"In terms of power and influence, you can forget the church, forget politics. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership. The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed." Anita Roddick. This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. She talks openly about the "greed culture" of the 90s, The Body Shop vs. Shell, Trade Not Aid (the pleasures and pitfalls of trading with indigenous communities), taking on the US, creating community both within and outside the workplace, how to campaign for human rights in the business environment and women in business. She also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium. Ranging from personal issues - such as self-esteem - to wider political issues like the human rights abuses associated with globalization, Roddick offers her own vision for dealing with the demands of ethical business.

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Business as Unusual Reviews


"Most CEOs aren't fit to lick peppermint lotion off Anita's feet." The Observer

About Anita Roddick


Anita Roddick has many guises; successful business woman, outspoken political activist, worldwide traveller, grandmother -- she has created a company with attitude which is known around the world for both its products and its principles.

Additional information

GOR001543569
Business as Unusual: The Journey of Anita Roddick and the Body Shop by Anita Roddick
Anita Roddick
Used - Good
Paperback
HarperCollins Publishers
2000-12-09
304
000710796X
9780007107964
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.