Cart
Free Shipping in the UK
Proud to be B-Corp

Absolute Essentials of Strategic Management Barry Witcher

Absolute Essentials of Strategic Management By Barry Witcher

Absolute Essentials of Strategic Management by Barry Witcher


£20.79
Condition - New
Only 2 left

Summary

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

Absolute Essentials of Strategic Management Summary

Absolute Essentials of Strategic Management by Barry Witcher

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

Absolute Essentials of Strategic Management Reviews

Absolute Essentials of Strategic Management is an absolute essential for students on a range of business and management courses and practicing managers interested in the seminal and classical works that have shaped strategic management. Its concise and engaging style makes it the ultimate companion for learned colleagues from neighbouring disciplines also curious about this dynamic and all-embracing field of study and application.

Dr Vinh Sum Chau, Senior Lecturer in Strategy, Kent Business School,University of Kent

About Barry Witcher

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world's leading management journals.

Table of Contents

Part 1: Strategic Management and its Purpose 1. Overview of Strategic Management and Strategy 2. Purpose: vision, mission and values Part 2: Strategic Objectives and Analysis 3. Strategic Objectives 4. The External Environment 5. The Internal Environment Part 3: Strategy 6. Business-level Strategy 7. Corporate-level Strategy 8. Global-level Strategy Part 4: Managing Strategy in Action 9. Strategy Implementation 10. Strategic Control 11. Strategic Leadership

Additional information

NLS9781032177458
9781032177458
1032177454
Absolute Essentials of Strategic Management by Barry Witcher
New
Paperback
Taylor & Francis Ltd
2021-09-30
120
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Absolute Essentials of Strategic Management