I anticipate Going on Offense: A Leader's Playbook for Perpetual Innovation to quickly become required reading in boardrooms and classrooms around the world.
-RON JOHNSON, Senior Vice President of Apple and pioneer of Apple store under Steve Jobs, 2000-2011; CEO of JCPenney, 2011-2013; Board Member of Ermenegildo Zenga Group, 2019-Present
Behnam Tabrizi and I both started our careers at IBM, and it's been exciting to see him become an expert on organizational and leadership transformation and trusted advisor to more than 100 companies. Going on Offense is full of practical and actionable solutions for unlocking game-changing innovation. It should be required reading for companies of all sizes.
-MAYNARD WEBB, Former Chief Operating Officer of eBay, Director at Salesforce and Visa, Founder of the Webb Investment Network, and bestselling author
Based on practical lessons from the most innovative companies, Behnam Tabrizi provides a well-researched playbook for organizations looking to enhance their culture while adapting to new challenges and expanding into new markets. Going on Offense: A Leader's Playbook for Perpetual Innovation is rich with actionable insights to help you drive innovation in your organization.
-HAMID MOGHADAM, Cofounder, CEO, and Chairman of Prologis, the world's largest industrial landlord
As a former student and researcher for Professor Tabrizi at Stanford, I have applied many of the practical toolkits of his earlier books, especially Rapid Transformation, throughout my career. In his latest book, Going on Offense, his keen game-changing insights outline critical frameworks and blueprints for any manager or executive that wants to keep their company ahead in a rapidly accelerating world.
-DREW BENNETT, Tesla Head of Global Charging reporting to Elon Musk, 2018-2020; Executive Vice President of Network Operations, Volt Charging, recently sold to Shell Global
I have known Behnam for the better part of a decade from since I introduced the Strategic Execution Framework I had studied at Stanford as the key management system into the European Parliament. Behnam is a prolific thinker and writer. Going on Offense will give you the best of his in-depth knowledge about very successful companies and leaders making agility their reality.
-KLAUS WELLE, Secretary General European Parliament, 2009-2022
I expect Going on Offense: A Leader's Playbook for Perpetual Innovation to quickly become required reading for entrepreneurs, CEOs, and boardrooms.
-ARASH FERDOWSI, Cofounder of Dropbox
Behnam Tabrizi offers us a comprehensive playbook for how people and organizations must work in the modern economy. Unlike the many management books that focus on a single important topic like purpose, Going on Offense brings it all together-purpose, agility, leadership, ambidexterity, radical collaboration, and more-presenting a treasure chest of practical insights for companies that are serious about thriving in a turbulent future.
-AMY EDMONDSON, Professor at Harvard Business School and author of Right Kind of Wrong: The Science of Failing Well
A rich and actionable compendium on sustaining innovation in large enterprises, Going on Offense fills a critical gap in the literature on leadership and organizational management.
-LILY SARAFAN, Cofounder and Executive Chair of TheKey, Board Member at Stanford University, Instacart, and Thumbtack
Behnam Tabrizi knows the key to some of the most successful companies in the world is unleashing human magic to inspire innovation. Companies like Apple, Starbucks, and Microsoft have done so successfully, and in Going on Offense, you'll hear the lessons that helped them stay agile and tap into the power of their teams. These lessons gained from years of Tabrizi's own research at Stanford, through his teaching and consulting with various companies, can be applied to organizations of all sizes and used by leaders at all levels. This book is a must-read for creating the right innovative culture.
-HUBERT JOLY, Senior Lecturer at Harvard Business School, former Chairman and CEO of Best Buy, and bestselling author of The Heart of Business: Leadership Principles for the Next Era of Capitalism
After reading Professor Behnam's book, I can relate my experience observing the author's work with our commercial bank in Thailand to his belief that culture drives transformation and innovation. We have hired many renowned consultants to help us transform our bank to cope with rapidly changing industry forces. Professor Behnam's approach and his commitment to implementation set him apart from our other advisors. By the end of his transformation coaching, he had us all believing that empowerment is a critical success factor in creating an agile culture that puts clients' needs at the center of every innovation. This book is the definite innovation playbook.
-KATTIYA INDARAVIJAYA, CEO of Kasikornbank, Thailand's second largest commercial lender and ranked #1 in digital banking services
When it comes to transformation, Behnam Tabrizi is the best of guides. His work is based on deep research, powerful human connections, and insights gathered from the world's leading organizations. Going on Offense is required and inspiring reading.
-STUART CRAINER, Cofounder of Thinkers50
Behnam Tabrizi is a guru of transformation and innovation. Going on Offense brings it to the next level with detailed actions companies can take to achieve perpetual innovation, which is becoming a necessity since new and faster competitors are showing up every day.
-SPENCER FUNG, Group Executive Chairman of Li & Fung
Behnam Tabrizi has written a must-read primer for anyone considering transforming their organization into a perpetual innovator. . . . Read this book and learn from the best.
-DAN WALKER, Chief Talent Officer, under Steve Jobs, 2000-2005; Chief Talent Officer, JC Penny, 2011-2013
Behnam Tabrizi has written a well-researched book that provides a practical playbook on how to turn your organization and employees into perpetual innovators. I highly recommend this book.
-GEOFFREY MOORE, Innovation Expert, well-known author of Crossing the Chasm, and Partner at Wildcat Venture Partners
Going on Offense provides a practical blueprint and timely shift to the winning mindset and practices that enable best-in-class organizational innovation and transformation. I'm done playing not to lose, and I'm grateful for Dr. Tabrizi's playbook guiding my improvement journey.
-ARIA SAMENI, Senior Vice President of CVS Health
