In 2015 the United Nations set out an ambitious plan under UN Resolution 70/1 to prioritize seventeen separate goals over a fifteen-year period to promote health, life, equality, and the environment. The Sustainable Development Goals include ending poverty and hunger; Reducing Inequality; promoting good health and well-being; quality education; gender equality; clean water and sanitation; affordable and clean energy; decent work and economic growth; industry, innovation, and infrastructure; sustainable cities and communities; responsible consumption and production; climate action; life under water; life on land; peace, justice, and strong institutions; and developing partnerships to achieve these goals.

This book examines the way in which SDG initiatives have been disseminated by mainstream media, in government discourse and by NGO's, charitable organisations, and campaign groups. It questions to what extent sustainability narratives are being supported and how they represented; how saving the environment can be made pertinent to someone who has no access to clean food or running water; and why local initiatives (in which indigenous populations are making a real difference) are overshadowed by multinationals whose attempts to rectify the damage their goods have done gains more credible reportage.