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Part 1 Introduction to business research: research in business; scientific thinking; the research process; the research proposal; ethics in business research. Part 2 The design of research: design strategies; measurement; scaling design; sampling design. Part 3 The sources and collection of data: secondary data sources; survey methods - communicating with respondents; instruments for respondent communication; observation; experimentation. Part 4 Analysis and presentation of data: data preparation and preliminary analysis; hypothesis testing; measures of association; multivariate analysis -an overview; presenting results - written and oral reports. appendices: business reference tools; decision theory problem; request for proposal (RFP) - assessment and contents; sample student term project; nonparametric significance tests; selected statistical tables.