Beard or no beard? This may seem like a trivial question but it reveals fundamental insight into the masculine mind. Beards have been worn by men since the first civilisations, and with the passing of time have become distinctive male traits that look good, add gravitas and denote a certain class.

Today, the beard is an indisputable fashion accessory, essential for all well-dressed, stylish men. Being bearded is more than just having facial hair: it's an attitude, a lifestyle choice, a deliberate and well intentioned masculinity.

Beautifully illustrated, lovingly composed and artfully curated, this is a delightful gift for all those who delight in the beard. Contents include: The beard boom and lifestyle; Who's who of bearded icons; The beard as a cultural and fashion statement; Indispensible advice and tips on beard care and grooming; Seasonal beard calendar and facial hair glossary.