The "culture" of an organization exerts a powerful influence on motivation, performance and profits. Correctly managed, it can foster the sort of values that make an organization strong. The ability to understand, control and develop this "culture" is therefore a vital senior management skill. Looking at the key issues of corporate culture, this book contains case studies drawn from an international portfolio of companies and resource indexes describing the work of culture change consultants. The book discusses how to analyse and direct the culture of an organization and answers such questions as what is corporate culture, what does it do, why does it matter and how are corporate cultures developed, changed and managed.