Aimed at the millions of people who run their own businesses, have a computer and do not want to hire a designer to create a newsletter or brochure to promote their product or service. Q & A sections assist the novice in assessing their design needs. Projects are arranged by style and business type. DIY: Newsletters includes templates and tools the reader can use to easily create and output his or her own pieces. The book offers guidance for designing the right business pieces including: how to determine a style, how to achieve that style though type selection, color and scale and ultimately, how to put the elements together to create identity pieces that enhancer your business.