Principles of Marketing -- MyLab Marketing with Pearson eText by Frances Brassington
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Principles of Marketing -- MyLab Marketing with Pearson eText
Principles of Marketing -- MyLab Marketing with Pearson eText
Principles of Marketing -- MyLab Marketing with Pearson eText Summary
Table of Contents
Part I- Marketing And Its Environment
1. Marketing dynamics
2. The European marketing environment
Part II- Customers and Markets
3. Consumer behaviour
4. B2B buying behaviour
5. Segmenting markets
6. Marketing information and research
Part III- Product
7. Anatomy of a product
8. Product management
9. New product development
Part IV-Price
10. Pricing, context and concepts
11. Pricing strategies
Part V- Place
12. Marketing channels and logistics
13. Retailers and wholesalers
Part VI- Promotion
14. Integrated marketing communication
15. Advertising
16. Sales promotion
17. Personal selling and sales management
18. Direct marketing and exhibitions
19. Public relations and sponsorship
Part VII-Marketing Management
20. Strategic Marketing
21. Marketing planning, management and control
22. Services and non-profit marketing
23. International marketing
24. E-marketing and new media
Additional information
GOR005516355
9780273710004
0273710001
Principles of Marketing -- MyLab Marketing with Pearson eText by Frances Brassington
Used - Very Good
Hardback
Pearson Education Limited
20060615
4
N/A
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