Preface. Acknowledgments. 1. Introduction. Why the Internet and Why Now?
Strategic Issues.
What Do We Mean by "Internet Commerce"?
Business Issues in Internet Commerce.
Technology Issues in Internet Commerce.
Who Owns Internet Commerce in an Organization?
Structure of the Book.
I. THE BUSINESS OF INTERNET COMMERCE.
2. The Commerce Value Chain. Introducing the Commerce Value Chain.
Components of the Commerce Value Chain.
Who Is the Customer?
Marketing on the Internet.
Doing Business Internationally.
The Legal Environment.
Summary.
3. Internet Business Strategy. Commerce and Technology Revolutions.
An Historical Analogy.
The Internet Value Proposition.
Four Strategies.
New Competitive Threats.
New Competitive Opportunities.
Assembling a Strategy.
4. Business Models-Some Case Studies. Introduction to Business Segments.
Consumer Retail.
Business-to-Business Cataloging.
Information Commerce.
Summary.
5. Conflicting Goals and Requirements. Goals of the Participants.
The Role of Standards.
Privacy versus Merchandising.
Secure Electronic Transactions.
Conclusion.
6. Functional Architecture. What Is Architecture?
Core Architectural Ideas.
Roles.
Components.
Examples of System Architecture.
Summary.
7. Implementation Strategies. Planning the Implementation.
Outsourcing.
Custom Development.
Packaged Applications.
The Role of Internet Service Providers.
Commerce Service Providers.
Project Management.
Staying Up to Date.
The Role of Standards.
Round-the-Clock Operation.
Security Design.
Multiorganization Operation.
Summary.
II. THE TECHNOLOGY OF INTERNET COMMERCE.
8. The Internet and the World Wide Web. The Technology of the Internet.
Development of the Internet.
Design Principles of the Internet.
Core Network Protocols.
The World Wide Web.
Agents.
Intranets.
Extranets.
Consumer Devices and Network Computers.
The Future of the Internet: Protocol Evolution.
Summary.
9. Building Blocks for Internet Commerce. Components in an Internet Commerce System.
Content Transport.
Server Components.
Programming Clients.
Sessions and Cookies.
Object Technology.
Commerce Client Technology.
Technology for Fulfillment of Digital Goods.
10. System Design. Our Philosophy of Design.
An Architectural Approach.
Security.
Design Principles versus "Technology of the Day.<17)>
Summary.
11. Creating and Managing Content. What The Customers See.
Basic Content.
Tools for Creating Content.
Managing Content.
Multimedia Presentation.
Different Faces for Different Users.
Integration with Other Media.
Summary.
12. Cryptography. Keeping Secrets.
Types of Cryptography.
How to Evaluate Cryptography.
Operational Choices.
One-Time Pad.
Secret Key (Symmetric) Cryptography.
Public Key (Asymmetric) Cryptography.
A Public Key Cryptography Example.
Protocols.
Key Management.
Summary.
13. Security. Concerns About Security.
Why We Worry about Security for Internet Commerce.
Thinking about Security.
Security Design.
Analyzing Risk.
Basic Computer Security.
Basic Internet Security.
Client Security Issues.
Server Security Issues.
Achieving Application Security.
Authentication.
Summary.
14. Payment Systems. The Role of Payment.
A Word about Money.
Real-World Payment Systems.
Smart Cards.
Internet Payment Systems.
Online Credit Card Payment.
Electronic Cash.
Micropayments.
Payment in the Abstract.
15. Auxiliary Systems. The Details Behind the Scenes.
Taxes.
Shipping and Handling.
Inventory Management.
Summary.
16. Transaction Processing. Transactions and Internet Commerce.
Overview of Transaction Processing.
Transaction Processing in Internet Commerce.
Client Software.
Integrating Existing Systems.
Keeping Business Records.
Audit.
Backup and Disaster Recovery.
High-Availability Systems.
Replication and Scaling.
Implementing Transaction Processing Systems.
Summary.
17. Putting It All Together. Building a Complete System.
System Architecture.
SecureLink.
Transact.
Summary.
18. The Future of Internet Commerce. Trends.
Discontinuities.
Staying Up to Date.
Strategic Imperatives.
Closing Remarks.
Resources and Further Reading. Index. 0201571676T04062001 