The world is at war, but on the gilded streets of Fifth Avenue, New York, a battle of a different kind is brewing...

New York, 1915.
Elizabeth Arden has been New York's golden girl since her beauty salon opened its famous red door five years prior. Against all odds, she's built an empire.

Enter Helena Rubinstein: ruthless, revolutionary - and the rival Elizabeth didn't bargain for.

With both women determined to succeed - no matter the personal cost - a battle of beauty is born. And as the stakes increase, so do the methods: poaching employees, planting spies, copying products, hiring ex-husbands.

But as each woman climbs higher, so too does what she stands to lose.

Because the greater the height, the harder the fall...

In this stunning new novel, internationally bestselling author Gill Paul reveals the unknown history of cosmetic titans Elizabeth Arden and Helena Rubinstein and their infamous rivalry that spanned not only decades, but also broken marriages, personal tragedies, and a world that was changing dramatically for women - perfect for fans of Fiona Davis, Dinah Jefferies and Karen Swan.