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Data Analysis Using SQL and Excel Gordon S. Linoff

Data Analysis Using SQL and Excel By Gordon S. Linoff

Data Analysis Using SQL and Excel by Gordon S. Linoff

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£10.10
New RRP £30.99
Condition - Very Good
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Summary

Mastering Data Analysis and Mining with SQL and Excel shows business managers and data analysts how to use the relatively simple tools of SQL and Excel to extract useful business information from relational databases. The book is organized around chapters that become increasingly complex in the use of SQL, Excel, and data mining concepts.

Data Analysis Using SQL and Excel Summary

Data Analysis Using SQL and Excel by Gordon S. Linoff

Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

About Gordon S. Linoff

GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques , Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.

Table of Contents

Foreword. Acknowledgments. Introduction. Chapter 1 A Data Miner Looks at SQL. Chapter 2 What's In a Table? Getting Started with Data Exploration. Chapter 3 How Different Is Different? Chapter 4 Where Is It All Happening? Location, Location, Location. Chapter 5 It's a Matter of Time. Chapter 6 How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value. Chapter 7 Factors Affecting Survival: The What and Why of Customer Tenure. Chapter 8 Customer Purchases and Other Repeated Events. Chapter 9 What's in a Shopping Cart? Market Basket Analysis and Association Rules. Chapter 10 Data Mining Models in SQL. Chapter 11 The Best-Fit Line: Linear Regression Models. Chapter 12 Building Customer Signatures for Further Analysis. Appendix Equivalent Constructs Among Databases. Index.

Additional information

GOR006605726
9780470099513
0470099518
Data Analysis Using SQL and Excel by Gordon S. Linoff
Gordon S. Linoff
Used - Very Good
Paperback
John Wiley and Sons Ltd
20071016
696
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Data Analysis Using SQL and Excel