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Part I: The Role and Scope of Sports Events.Emerging Opportunities.Critical Planning to Master the Game.Designing, Planning and Controlling Event Logistics.Hospitality and Protocol in Sport.Negotiations and Contracts.Risk Management.The Athlete as a Sport Celebrity.Television, Media, Marketing Part I: Photo Finish.Part II: Practical Methods for Achieving Success.How to Achieve Funding, Sponsorship, and Profitability.Merchandising.Outdoor Sport Events.Indoor Sport Events.Public and Private Sport Events.Charitable Events.Closing Ceromonies Part II: Photo Finish.Part III: Appendices.