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The Economics of Information Technology Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology By Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology by Hal R. Varian (University of California, Berkeley)

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Summary

A concise and accessible review of some of the important economic factors affecting information technology industries. An ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

The Economics of Information Technology Summary

The Economics of Information Technology: An Introduction by Hal R. Varian (University of California, Berkeley)

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

About Hal R. Varian (University of California, Berkeley)

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley. Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1. Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

Table of Contents

List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.

Additional information

NPB9780521844154
9780521844154
0521844150
The Economics of Information Technology: An Introduction by Hal R. Varian (University of California, Berkeley)
Hal R. Varian (University of California, Berkeley)
Raffaele Mattioli Lectures
New
Hardback
Cambridge University Press
2004-12-23
116
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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